Digital marketing is a kind of advertising technique that utilizes the internet to promote products and services .
The global digital marketing size was valued at US$186.6 Billion in 2021
The expectation of the global digital advertising market growth during 2022-2027 exhibits a CAGR of 10.90%
Based on the type of digital advertising market can be bifurcated into search, display, video media, etc; which captures the majority of the share of the digital market.
On a regional level, the market has been classified into North America, Asia Pacific, and Western Europe.
Some of the major online marketing platforms are Google and Yahoo search engines, Ecommerce marketing platforms such as Amazon and social networking sites are Facebook, Twitter, and Linkedin