Domino's Pizza rejected by Italians 


Domino's shuts its businesses in Italy, with the last one shutting shop on 9th August 2022

Italian cuisine is known for its rustic look and taste. The Franchise based pizzas did not hit the mark with the people of Italy 

Domino's arrived in Itali in 2015 when it already had more than 12000 worldwide stores.

Domino's Italy business had a reported outstanding debt of $10.8 million in 2020

The company planned to customers over with "purely Italian ingredients" such as "100 percent" tomato sauce and mozzarella.

It targeted 2% of the market share and aimed to open hundreds of restaurants by 2030

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Parent company ePizza blames 'increased competition in food delivery market.