Create a business-related page on Facebook and create an account with the Facebook ads manager
Create a new campaign by clicking on the "Create" button in the Performance dashboard.
In the next step, Facebook will ask you for your purpose in the form by selecting the objectives of your ads
You can create a group audience by focusing on the locations, interests, and age groups to reach the potential customers
The next step is to decide and set your budget which is required to run the ads.
Create ads that you want to promote on Facebook and Instagram.