What Is Mobile Marketing?
Mobile marketing is a service to introduce and promote your products and services to your targeted customers from your mobiles. It is an advertisement activity to promote your business and ideas with customers. It is an activity to promote your goods with different peoples who are always in touch with the internet.
Why To Chose Mobile Marketing?
Up to 80% of mobile users spend their time browsing, chatting, gaming etc. other than calling. Mobile marketing is a strong media to promote your business because everyone is simply addicted to mobile. Another reason to promote your business is its compact size and portability feature. user can access their mobile anytime and anywhere.
Most of the peoples are trying to buy goods and services by watching the advertisement on mobiles or by browsing on the internet. It is the biggest platform to reach up to the targeted audience. Nowadays, users are preferring to buy products online with just a click. Mobile marketing provides a benefit to businesses by tracking the location and data of the customer.
Difference Between Mobile Marketing And Traditional Marketing:
Mobile marketing strategy is superior to the traditional marketing concept. It is because every individual could carry a mobile with them at any time and anywhere. Less amount of money is required to promote goods and services through mobile marketing as it reaches easily and directly to the customer. In traditional marketing you need to spend more money and if customer visits you then there was chances of closing the sale.
Mobile marketing doesn’t require the physical presence of the customer at the shop which is a time-saving process so everyone could place the order from the mobile-only. Because of the additional advantage of internet service, the promotion of your business never stops and no time limitations for that which is exactly the opposite of the traditional marketing concept.
Strategies For Mobile Marketing To Boost Up Sale:
Mobile marketing strategies are used for converting the lead into sales. It is the process of focusing your brand using mobile devices. It helps to improve your sales conversation.
Everyone is using their mobiles for transferring the data virtually by using the E-mail facility. Due to the widespread use of data transfer, email is becoming a more useful and popular tool for everyone. It is one of the platform through which we can promote our business easily with the help of mobile marketing.
Objectives Of Mobile Marketing Are:
1. To promote the businesses through E-mail campaigns.
2. It is a strong and important tool in the channel of marketing strategies.
3. Conversion rate of sale is more than traditional marketing.
4. Every individual prefers to buy as per his/her requirements by searching for the required things through mobile marketing.
5. Social media marketing and mobile applications are useful platforms to connect with customers.
It is a platform where buyer and seller meet with each other. Mobile users are also called as motivated buyers so every digital marketer are promoting their advertisement by targeting such kind of smart buyers. Mobile marketing is also a part of online marketing strategy.
How Do I Start Mobile Marketing?
1. Create Mobile-Friendly Content For Mobile Marketing:
Before promoting the goods and services, you have to develop your website or application for that, so the user could able to read and understand your products and services.
Try to create mobile-friendly contains for users to attract the audience by suing mobile marketing. To attract the audience just create small and simple contains for getting an overview of the product and services.
2. Promote It As A Brand:
Identify your targeted audience to promote your brand. The customers will automatically approach you after becoming a popular brand. You have to guide your audience by providing them with the correct information for their convenience and their queries.
3. Connect With Customer By SMS Service:
Most of the customer operates their smartphone regularly to check any update received by email, messages or from social media at least for half an hour. To advertise your business more effectively you must have to reach into the inbox of the customer’s mobile. SMS is one of the best tools to reach into user’s mobiles.
4. Create An Offers To Attract The Audience:
Create attractive offer based messages or contents for the customers. Customers are willing to buy offer based products mostly. If you were able to manage the offer based contents properly then you can surely increase the conversion into sales.
5. Provide A Personal Touch To Your Customer:
A personal touch with your customer is very much important for every business to make an engagement with the customer. Create a message which shows the emotional bonding with your customers. This is one of the best methods to personalize with your customers.
Mobile Marketing Strategies:
Rather than depending on a single marketing channel, it is always better to create new opportunities from various platforms. Consumers use their smartphones for different reasons on daily basis. Mobile marketing strategy contains pictures, GIF’s, videos etc. So that the customer engagement shows activeness towards the strategy.
Improve Your Mobile Marketing Strategies With Below Campaigns:
Add Location Focus Campaign Through Mobile Marketing:
Focus on adding location focused campaign for directing your customers towards the address of your shop, include maps for directions and photos of your store or shops to help an individual to find you easily. Add the same keywords related to your business in the tags section so that customer will find you.
Timely update the information or any changes related to your business through an email or by simply sending SMS on mobile phones. Timing alerts, Pricing, offers etc. information are to be timely updated to stay connected with your customers.
To stay connected with your customers the financial rewards on their transactions are helpful. Cashback, coupon codes, discounts are some of the examples of financial rewards for the transaction.
By offering the loyalty programme to your customer through a mobile marketing campaign will give a strong reason and chance to interact with them and they will become your genuine and regular customers.
By clearing the picture of what you are offering to your customers and what are the benefits from it? will surely give you positive results and once they became aware of your business transparency then a win-win situation will create for both of you.
Everyone is growing with mobiles and internet so competition is very much high and if you are not going to update your mobile marketing strategies then your customer will find out another option.